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Expanding YouTube Shorts to Canada



Last year, we announced that we are building YouTube Shorts, a short-form video experience for anyone who wants to create short, catchy videos using nothing but their mobile phones. Since introducing our initial beta in India and the US, we’ve already seen many creative, awesome Shorts from our community. People are also watching more and more Shorts around the globe - the YouTube Shorts player has surpassed 6.5 billion daily views globally. 


Starting today, we’ll gradually expand our Shorts beta to 23 more countries. We plan to introduce more features as we continue to build Shorts alongside creators and artists. Here’s an update on where we’re headed with YouTube Shorts based on feedback from our community. 


Unlocking a new playground of creativity 
Creation is at the core of short-form video, and we want to make it easy and fun to create Shorts. From the beginning, we had foundational creation tools for Shorts, like a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more. As we continue to build Shorts alongside our creators and artists, we’ve added more features to try, like: 
  • Add text to specific points in your video 
  • Sample audio from other Shorts to remix into your own creation 
  • Automatically add captions to your Short 
  • Record up to 60 seconds with the Shorts camera 
  • Add clips from your phone’s gallery to add to your recordings made with the Shorts camera 
  • Add basic filters to color correct your Shorts, with more effects to come in the future 


And today, as part of our international expansion, we’re launching the ability to sample audio from videos across YouTube - which includes billions of videos worldwide - unlocking a new playground of creativity like never before. This means you can give your own creative spin on the content you love to watch on YouTube and help find it a new audience — whether it’s reacting to your favorite jokes, trying your hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they don’t want their long form video remixed. 


We’ve also worked alongside our music partners to make sure artists and creators have a large library of songs to use in their Shorts. As we expand Shorts, the library and number of partners will continue to grow. 


Stay tuned for more creation tools rolling out in the future as we continue to build Shorts. 


Delivering a seamless viewing experience across YouTube 
We know that creation is only one part of the Shorts experience. We also want to help people find Shorts to enjoy and help creators get discovered. We’ve introduced a row on the YouTube homepage especially for Shorts, have launched a new watch experience that lets you easily swipe vertically from one video to the next, and have added a Shorts tab on mobile that makes it easier for you to watch Shorts with a single tap. 


We’re also exploring how to deepen your connection with Shorts content, creators, and artists you’re most interested in by integrating it with the YouTube you already know and love. For instance, if you hear a snippet of a song on Shorts, you can easily find the full song, watch the music video, or learn more about the artist —all on YouTube. And now it works both ways. Loving music from Mustafa or Faouzia? Tap the create button right from the video to make your own Short with that audio, or check out how others are using it on Shorts. 


As more people create and watch Shorts, we expect that our systems will get even better, improving our ability to help you discover new content, trends, and creators you’ll love. 


Supporting mobile creators 
YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation media companies. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies worldwide. 


Shorts is a new way to watch and create on YouTube, so we’ve been taking a fresh look at what it means to monetize Shorts and reward creators for their content. We are deeply committed to supporting the next generation of mobile creators with Shorts, and are actively working on what monetization options will look like in the future. 


As our first step in this journey, we recently introduced the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. We’ll share additional details, including what countries the fund will be available in, as we get closer to launching the fund in the coming months. 


The Shorts beta will start rolling out today and will be available to everybody in Canada over the next couple weeks. We know that it will take us time to get this right, and we're just getting started. We can't wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube.


source http://canada.googleblog.com/2021/06/expanding-youtube-shorts-to-canada.html

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