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Improving email security with BIMI

What’s changing 

In July 2020, we announced a pilot for Brand Indicators for Message Identification (BIMI) in Gmail. Starting today, Gmail announces general availability of BIMI support across Gmail. 

BIMI aims to increase the adoption of strong authentication in the email ecosystem for those who have implemented Domain-based Message Authentication, Reporting, and Conformance (DMARC). For senders that have adopted DMARC and have validated their imagery, Gmail will display the validated logos in the avatar slots, increasing confidence in the source of emails for recipients. 

Before and after BIMI: Validated logos display on authenticated emails.

See below for more information, as well as the Cloud Blog for more information on BIMI for Gmail. 

Who’s impacted 


Why it matters 

BIMI promotes another layer of security to Gmail by requiring strong authentication and verification of logos before they’re displayed in the Gmail avatar slot. Strong authentication increases confidence in the source of emails and provides recipients with a more immersive experience. Further, this helps email security systems filter spoofed, phishing emails from legitimate messages. 

Getting started 

  • Admins: 
    • To learn more about BIMI and see the latest news, visit the working group’s website
    • To take advantage of BIMI for your outgoing emails to Gmail and other platforms, ensure that your organization has adopted DMARC, and that you have validated your logo with a VMC, issued by a Certification Authority such as Entrust or DigiCert. 
    • Visit the Help Center to learn more about setting up BIMI
  • End users: No action required. 


  • Available to all Google Workspace customers, as well as G Suite Basic and Business customers 


source http://workspaceupdates.googleblog.com/2021/07/BIMI-support-across-gmail.html

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